Final Project - CF Walk
Members of the Pi Kappa Alpha fraternity and co-sponsoring organizations come together to begin the planning process for the Cystic Fibrosis Foundation Great Strides Walk. Peter Durning, the president of Pi Kappa Alpha (the walk's primary sponsor), leads the planning committee in a conversation on merchandise design. One of those merchandise items, the walk shirts (pictured above) receive much attention from the planning team and serve as one of the primary forms of advertising and branding the event. Casey Rogers, a member of the planning committee, takes notes at a meeting. Durning directs the meeting's attention to what other Cystic Fibrosis chapters do for their respective fundraisers. The local chapter combines original thought with established CF Foundation precedent to plan the event. The T-Shirts feature the names of all co-sponsoring organizations. Gracie Riley, junior member of a co-sponsoring organization, drops T-shirts off a...
